Running a Business

So...about a year ago I started this whole "blog designing" thing. I never really thought it would take off as much as it has - but I'm happy to say that doing designs has literally kept us afloat this year. But there are a few things that I wish I would have known before I started, and a few things that I'm proud I was able to handle gracefully.

First, I'm learning in my "Personal Finance" class the importance of "liquidity." Which basically means it's important to have a whole butt-load of cash handy for emergencies every month because chances are, something will come up and you'll need the money. (Like when you decide at the last minute to throw your husband a themed birthday party...) I feel this way with TIME. It seems something comes up every month that steals away my time to do blog designs.

In case you were unaware, I go to work full time...from 8am-5pm every day. I attend school part time. I am a Young Women's Advisor. I have Lap-Band meetings. I handle all the family finances. I workout. Usually. Which all seems pretty easy to keep straight on a timed schedule (like I know what that is.) But what about when you sister-in-law has a heart attack and you have to spend a long weekend away? What about the three months you spend trying to have a baby? (And failing.) What about the people who request freebies for their dying baby/husband/self? What about the 78 e-mails I come home to each day? What about writing tutorials and making buttons? What about going through 34 drafts of the same design? What about when that happens three times in a month? And finally....what happens when your husband has a heart attack at 28, and has to spend a week in the ICU?

Running a business is hard. And it's even harder when you're a "creative" type trying to be an "organized" type. Harder yet when people expect you to devote your life to their blog design and exclaim that you should be "working" instead of playing "Guitar Hero" on a Friday night. Really? Do you wake up at 8am on a Saturday and work until 1am that night?

Anyway, my point is that I need to refocus and come up with a much better plan to give the best customer service possible. I want to work on ONE client at a time. I don't want people to wait three months for a design. I want to offer low prices, and high quality designs to reduce drafts. I also have to stop being so "nice." That sounds horrible, but I can't keep saying "yes" to everyone who wants a free design, another draft, more revisions, etc... etc... I don't want to be a jerk or anything...but my niceness needs to have limits.

I'm not going to be doing any more designs until after the first of the year. (Which really means I will work on the waiting list until the first of the year...) I'm going to re-vamp my bloggy, organize things, make designing really "fun" again, work on offering more freebies and things to get customers to stop by more often...and really focus on giving you what you want, while gaining my life back and leaving enough "liquidity" in my schedule if things go awry. Or if I need a break. Or a weekend to myself. Or like...a vacation in Cabo. (In ten years...)

12 really, really, ridiculously good looking comments:

Jessica said...

That really sounds great, April. I will be there for you every step of the way! I agree that we could both use a little more order and organization in our lives. You go, girl!

Karen said...

I think if people need more than 3 drafts of a design, they are just being way too picky.

And I can't believe you get so many people asking for freebies. I know people are in need of things and having a hard time, but hello! It's a BLOG DESIGN. It's not food in the pantry.

Jamee said...

Bravo girl! Bravo! It is so important to take care of yourself!

Laurie Gale Designs Jewelry said...

you really need to take care of yourself! it's never good to be stressed out. enjoy the holidays!

Martha said...

Take good care of yourself, April. Blog design is hard work and I appreciate your creativity.
Best to you and hubby.

TRICIA @ The Zoo said...

Good for you! Balance is hard enough for us casual bloggers. I can't imagine trying to do it on everyone else's schedule.
Once you find that balance, you will be happy, and that will make "work" fun again.

XO*Tricia

Adori Graphics said...

Wow, I could have written that same post! I too am learning that being nice does come at a personal cost and that reluctantly boundaries need to be imposed. It does make you feel a bit guilty though huh? Especially when you're a people pleaser. Truth is though I think the majority of people will understand...as far as the others are concerned well there are always some people who it seems impossible to make happy and you can only do so much. I'm stoked to read that your hubby is doing much better, I was praying for you both very hard!

Heather said...

GOOD FOR YOU!

That's all.

Oh, a another Heather Hug. Because I have liquidity in those....

Kari said...

Good for you! You are very talented and I'm sure I speak for many when I say how much I enjoy your blog, your tips and freebies, and your creativity. I hope that you are able to take time for yourself and do what you need to do to make your business work for you. Good luck!

Miss Know It All said...

Good luck to you as you get yourself in order. I totally hear what you are saying and your right what you love should be FUN not feel so much like work! Take care of you.

Nicole said...

Good for you! You need to have more fun. Relax and play guitar hero! lol. I have something for you on my blog :)

Melanie said...

well first and foremost....I hope your husband is doing well and that he continues to get better.

second--I can wait however long because I know that "life" comes first before the other crap.

third -- remember to take time for yourself and your family because no matter how hard you work for the money..you have the money but you won't have the time to be with family!

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